Tips for Planning a Video Shoot
Planning a brand video shoot can be an effective tool for promoting your business and conveying a message to your audience. However, planning a video production can be a challenging task. That's why we at Ascend Media have compiled these tips to help you plan and execute a successful corporate video production.
Step 1: Define Objectives
What do you hope to accomplish with the shoot? Are you promoting a new product or service, educating your audience, or building brand awareness? Understanding your objectives will guide you in creating a video that meets your specific needs.
By establishing clear objectives, companies can produce more impactful videos that align with their brand. For instance, a company promoting a new product could highlight its features and benefits to customers. A company seeking to educate its audience could create a series of videos that explain relevant industry topics using language, visuals, and emotion. A company building brand awareness could tell its story and showcase its values, culture, and people to engage potential customers.
Step 2 – Identify Target Audience
Focusing on a specific target audience will enhance the video by allowing the writer to tailor content to that group. This can be achieved through relatable language, use of personal experiences and expertise, and incorporating emotional elements.
By targeting a specific audience, companies can create videos that resonate with their customers while educating them about their offerings.
Step 3: Choose Appropriate Video Format
There are various video formats to choose from in corporate production, including brand story videos, product description videos, testimonial videos, and explainer videos. Consider your goals and target audience when selecting a format.
Brand story videos aim to emotionally connect with the audience and provide a deeper understanding of the brand's mission, values, and personality. This format often includes interviews with company representatives, employees, and customers and can create a more personal connection with the audience.
Product description videos showcase the features and benefits of a product. A hands-on demonstration can highlight unique features in an authentic way.
Testimonial videos are an effective way for companies to communicate the value of their products and services to potential customers. By using real-life stories from people who have experienced the company's offerings, viewers can emotionally understand what the brand stands for and how the product has positively impacted users. These stories can be combined with captivating visuals to create a compelling narrative that engages the audience and drives conversions.
Explainer videos aim to simplify complex concepts, processes, or ideas. Animated videos can use illustrations, animations, and character-based storytelling to make complex ideas easy to understand for the audience.
Step 4: Plan Production Budget
Corporate video production can be expensive, so it's crucial to plan your budget in advance. Determine how much you're willing to spend on the video and include all costs, such as equipment rental, talent, and post-production.
Consider using low-cost or free tools such as video editing software to produce high-quality videos without overspending. Factor in additional expenses, such as music licensing fees or social media marketing costs, and don't forget about travel and shipping costs if necessary.
Step 5: Hire a Professional
Hiring a professional video production company like Ascend Media ensures that your video is of high quality and reaches your target audience. Our team has the expertise and experience to help you create a video that meets your goals and grows your business. Specializing in Colorado health and wellness companies, we guarantee results for those companies looking to new customers. If your company is looking for the best way to clarify your brand message and engage new clients please reach out!