Helping Businesses Connect with Customers through Testimonial Videos

In today's world, video content has become the most popular way for new generations to learn information. As businesses struggle to connect with their audience, customer testimonial videos have become a powerful tool to generate awareness and establish trust.

Testimonial videos come in different forms and are developed depending on the audience. The most common types of testimonial videos feature customers of the business or opinionated experts providing advice on a product or service offered. Social media presence has made it easier to capture customer testimonials, using their profile as the subject to help viewers connect with the business through the world they're familiar with.

When developing video testimonial content, it's important to consider the purpose of the video and what idea or concept the business wants to promote. This will help in formulating a strategy for developing the content. Empathy and authenticity are essential when creating customer testimonial videos, as they establish real trust and connections with new customers.

Testimonial videos are used for media and search marketing to generate leads, create engagement, and establish trust and awareness. A positive video about a business, product, or service is more likely to generate awareness than a negative one. Testimonial videos provide a new avenue for search traffic, as search engines like Google and Bing view videos differently from words. Video hosting sites use metadata within video content to rank them just as search engines rank pages.

Ascend Media has significant experience in helping businesses produce video testimonials that use honest customer perspective to engage new customers. The team at Ascend Media understands that every new client has unique challenges, and they work to craft each brief around the testimonial to fit the needs of the individual business. They ensure that the customer testimonial is successful and that the final video is professional and effective.

Here's what one satisfied client had to say about their experience with 7 Hills Productions: "Ascend Media is truly incredible! We are so happy with how the marketing video turned out for our business. Josh was super easy to work with and really brought our vision to life. We didnt even use any of our edits! He got it perfect on the first try. We are looking forward to future projects - thanks again for your time and extra efforts to make sure our video was exactly what we wanted. :)”

Let Ascend Media take your story and turn it into something powerful that connects with your audience. Contact us today to learn more about our video production services.